FOX Business spoke with three floral experts to get their insight on why roses are an expensive type to buy and how the industry operates behind the scenes.
Supply and demand
“Part of the cost of roses can be explained by supply and demand," said Dan Bailey, the president of WikiLawn, a lawn care pro network and resource. "There will never be a lack of demand for roses, but there often isn't enough supply to keep up. This skyrockets the price, especially in February and during other major holidays where roses are a focus.”