Cryptocurrency in the Floral Industry
Retailers accepting cryptocurrency as a form of payment is not common, but it is increasing. Companies like Overstock and Starbucks are just some of the largest merchants utilizing digital currency as a form of payment. In 2013, one of the biggest flower delivery services, 1-800-FLOWERS, hopped on the trend as part of its customer-centric marketing strategy.
However, despite the increasing popularity of cryptocurrency on the global stage, many retailers, such as those in the flower industry or cool chain logistics, are apprehensive about joining the bandwagon. Still, the future of cryptocurrency in the flower industry looks to be promising, with more and more big companies and mom-and-pop shops welcoming the alternative payment option for their products and services.