The floral industry is thriving globally. The current market size, measured by revenue, of the Florists industry is $6.0bn in 2022. But the industry declined during the COVID-19 pandemic; this just goes to show that good times don’t last forever. So, even though the industry is rising right now, it doesn’t mean it will always be.
Thus, wholesalers and florists must develop new and unique marketing techniques to build their authority and ensure their business stays afloat during the next economic crisis.
Among the many marketing techniques available, blogging is the most beneficial. Did you know that blogs have been rated the 5th most trustworthy source when it comes to gathering information on the internet? That’s right! Blogs are a great way to improve your SEO score, educate your audience, and build authority in your niche.