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The business guru, Peter Drucker said, “Business has only two functions – marketing

and innovation”. Even if you come up with the greatest product and/or service, they

will be of no benefit if they are unknown to your market. You could either wait for

people to discover it, which rarely happens, or you can make your products and

services through marketing. Marketing is a process of promoting products or

services through different platforms in both offline and online modes. Marketing is a

key element that is used to derive a positive impact by communicating products,

services, and its benefits to a potential consumer. 


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