The business guru, Peter Drucker said, “Business has only two functions – marketing
and innovation”. Even if you come up with the greatest product and/or service, they
will be of no benefit if they are unknown to your market. You could either wait for
people to discover it, which rarely happens, or you can make your products and
services through marketing. Marketing is a process of promoting products or
services through different platforms in both offline and online modes. Marketing is a
key element that is used to derive a positive impact by communicating products,
services, and its benefits to a potential consumer.