2020 has proven to be a challenging year in so many ways. The pandemic caused major setbacks for many floral businesses and for the floricultural industry. We have seen millions of blooms destroyed, job cuts, and farms and other stakeholders in the floricultural industry shutting down their operations and closing their businesses. Although doing business during a pandemic has been very challenging, it has also taught us some very valuable lessons. Real life lessons are never easy, but they are sometimes more valuable than the ones we learn from schools or universities. We need to take this time to look at this experience as a means to make changes and improvements on how we run our businesses.