There’s no denying the importance of the internet and websites in today’s world. With half the population on the internet, there’s no reason for not having a web presence or expanding your marketing efforts to digital spaces. The following are some reasons to invest in a website for your floral business.
1. E-Commerce Is Booming
Floral e-commerce is booming, and there’s no better time to invest in a floral industry website and take advantage of this shift. Online floral businesses in the U.S. alone are worth $5.1 billion dollars and are continuing to grow. Additionally, unlike a physical store, your floral industry website is available at all hours and allows you to reach customers 24/7.
2. Credibility and Authority
Having a website lends your business credibility and authority. 84% of customers think that websites make businesses more credible, and these companies have more authority than those with social media pages alone. If you want to be taken seriously in the floral industry, investing in a website is necessary.
3. Lead Generation
Websites result in lead generation and help you cater to a bigger audience. If you’re running a brick-and-mortar store, your audience is limited to people who are near your store or discover it when they drive past it. A floral industry website can help you expand this audience and generate leads.
4. Showcasing Your Products and Services
A floral industry website is also a great way to showcase your products and services. When people are trying to decide between options, websites that go into detail are a great resource. According to Google, 53% of buyers do their research before purchasing to ensure that they’re making the right choice.
Take advantage of all these reasons by investing in a floral industry website today. Schedule a call with New Bloom Solutions to get started.