Logistics is one of the most crucial steps in distributing flowers and plants. Each flower is different and requires extreme care and upkeep to ensure it reaches the customer in the perfect condition. The floral industry is vast and varied, with different flowers being imported from multiple countries, and the journey from local farms to customers’ vases is not easy.
The logistic procedure starts from the local farmer to the distributors, wholesalers, retailers, and customers. This supply chain is long, and any broken link can disrupt the entire process as flowers are highly-perishable products. Any error or delay can impact the quality and availability of flowers. With the increasing demand due to the current season, such as Valentine’s Day, Mother’s Day, etc., tackling the logistics issue is more than necessary.